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Marketing Is An Essential Element For Every Home Care Business.

Basic Sales Training will provide you with basic sales knowledge and give you the ability to build and grow your business.


It can be that one missing piece of the puzzle, and when it fits the big picture is revealed. Your participants will be given an introduction to marketing and its benefits. If you are not marketing your home care business you will not grow, and if you do not grow you will not succeed.


In addition to reaching the senior market through your promotion and advertising activities, you must also have a clear understanding of the selling process. i.e. getting a commitment from your prospects to purchase your Home Care Services.


Many individuals, including business owners, have a fear and reluctance to selling but allowing these negative thoughts to get in the way of selling your services is one way to ensure your business will fail. Needless to say, if you don’t have clients who buy your services, you don't have a business, no matter how good your services are or how well you have done your marketing.

Marketing has changed a lot recently and having a new perspective will give your sales force the fundamentals, tactics and methods to assist them become stronger sellers. No matter the size of your organization, your business will benefit with a better understanding of marketing.

Workshop Objectives

  • Define your market

  • Know the different types of marketing and ways to use them

  • Learn effective ways of communicating with the customer

  • Know how to set marketing goals and strategies

  • Recognize common marketing mistakes and know how to avoid them


What you’ll learn during Basic Sales Training

We understand the unique challenges of selling home care services, and that the people who sell are often under-trained and lack sales tools. In this Basic Sales Training videoconference course, marketers will learn how to sell home care services with greater confidence and success. The program is tailored to the home care industry, services, and the skills that will dramatically improve your business development success.

The transition from salesperson to a home care sales super-connector doesn’t happen overnight. Our approach to sales training helps us to set the training up right, deliver it powerfully, and then make sure the learning sticks so it has the greatest impact. We help your sales representatives develop sales skills efficiently in a way that produces results.



Dates, Course information, Registration, and Tuition information 


Basic Sales Training consists of six, 90-minute, live online training courses through Webex. These courses are taught from 11:00 AM until 12:30 PM on Tuesdays and Thursdays for 3 consecutive weeks. The courses are augmented by extensive study-at-home, using books and videos from some of the industry’s best. Basic Sales Training teaches the full scope of sales and marketing, not just tricks or gimmicks. The program covers everything from marketing mix to marketing mistakes, goal setting to data gathering and closing.








Basic Sales Training Overview


DAY 1 - Module One: Getting Started

  • Housekeeping Items

  • The Parking Lot

  • Workshop Objectives

  • Pre-Assignment

  • Action Plans


DAY 1 - Module Two: What is Marketing?

  • What is a Market?

  • Marketing is Not Selling

  • Understanding Customer Needs

  • Defining Your Product or Service

  • Case Study

  • Module Two: Review Questions


DAY 2 - Module Three: Common Marketing Types (I)

  • Direct Marketing

  • Active Marketing

  • Incoming Marketing 

  • Outgoing Marketing

  • Case Study

  • Module Three: Review Questions


DAY 2 - Module Four: Common Marketing Types (II)

  • Guerilla Marketing

  • B2B Marketing

  • B2C Marketing

  • Promotional Marketing

  • Case Study

  • Module Four: Review Questions


DAY 3 - Module Five: The Marketing Mix

  • Product - Solution

  • Price - Value

  • Promotion

  • Place – 

  • People - 

  • Case Study

  • Module Five: Review Questions


DAY 3 - Module Six: Communicating the Right Way

  • The Marketing Pitch

  • Sell Value Not Price

  • Fun and Entertaining is Powerful

  • Choosing the Right Media

  • Case Study

  • Module Six: Review Questions

DAY 4 - Module Seven: Customer Communications

  • Give Your Customers a Voice

  • It’s Not About You, It’s About Them

  • Every Interaction Counts 

  • Answer Questions Honestly

  • Case Study

  • Module Seven: Review Questions


DAY 4 - Module Eight: Marketing Goals

  • Brand Switching

  • Repeat Purchases

  • Brand Loyalty

  • Inform and Educate

  • Case Study

  • Module Eight: Review Questions


DAY 5 - Module Nine: The Marketing Funnel

  • Awareness

  • Interest

  • Desire

  • Action

  • Case Study

  • Module Nine: Review Questions


DAY 5 - Module Ten: Marketing Mistakes (I)

  • Not Taking Social Media Seriously

  • Not Having a USP

  • Cross Cultural and International Translations

  • Not Building a Relationship

  • Case Study

  • Module Ten: Review Questions


DAY 6 - Module Eleven: Marketing Mistakes (II)

  • Not Having a Plan

  • Aiming at Everyone

  • Not Tracking Metrics

  • Not Listening to Your Customers

  • Case Study

  • Module Eleven: Review Questions


DAY 6 - Module Twelve: Wrapping Up

  • Words from the Wise

  • Review of Parking Lot

  • Lessons Learned

  • Completion of Action Plans and Evaluations

Follow the link below to register for the Basic Sales Training. Emails for each participant are required. Each course will start on time, plan to logon 5 minutes before the start time.

Basic Course info
2021 Training Calendar

Winter 2021

  • February 9, 11, 16, 18, 23, 25

Summer 2021

  • June 8, 10, 15, 17, 22, 24

Fall 2021

  • October 5, 7, 12, 14, 19, 21


  • $399.00 per participant

  • 10% two or more discount



Basic Testimonials

See what our past graduates have to say about the Basic Sales Training. 


“Overall, this course has helped me understand things that I need to work on. This course has provided me with really good tools/information to allow me to become a better sales professional. This will help me and it will also benefit my customer, because I will be able to come up with a better solution for their needs. Great job!” – Community Relations Coordinator | In-home Care


“Very personable and easy to understand, easy to relate with and be able to take everything they have said and taught me into my day to day sales or personal relationships. Helped me point out some of my flaws that I've been struggling with, even when they didn't know what I was struggling with.” – New Account Manager | Home Health


“Very well done! Course was engaging and interactive. A lot better than many other training/ classroom courses I have taken. Was very happy with the material and that we were given the opportunity to practice the material that was being taught.” – Nurse Liaison | Hospice

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