Have you set up S.M.A.R.T. marketing goals for your home care business?

S.M.A.R.T. stands for Specific, Measurable, Attainable, Relevant and Time-Bound. S.M.A.R.T. goals are possibly the most effective way of focusing attention and making things happen in your home care business.

When combined with a strategic sales plan, S.M.A.R.T. goals are a sure way of delivering a return on your investment. They force you to think deliberately about your actions and how they relate to the results you're trying to achieve. S.M.A.R.T. goals help eliminate delusion-driven marketing.

S.M.A.R.T. Marketing Goals Are:

Specific - Goals must be written so that they are clear and refer to a particular part of the business. Instead of: “This year, we'll improve our online marketing,” consider how much more specific “By the end of Q4 2019, we will increase referrals from our website by 25%” is. When creating your SMART goal, be as concise and specific as possible. The more specific the goal, the more likely you are to achieve it.

Measurable - Measurable goals can actually be quantified and, as a result, tracked. In the example above, increasing referrals from our website by 25% is measurable. You are able to identify the starting point (current website traffic) and whether you have reached the end result (current referrals + 25%). 

Attainable - SMART goals must be realistically attainable based on your existing skills, resources, and timeframe. If you received 5 referrals from your company website last month, you can't reasonably expect to get 500 referrals the next month. Similarly, if  you've generated an average of 10 leads every month, jumping to 200 leads in one month is unlikely. Many businesses do this to push employees to "go as far as they possibly can." (Sound familiar?) In reality, all this does is discourage your staff. S.M.A.R.T. goals are goals you can actually achieve. They encourage success. 

Relevant - To be effective, S.M.A.R.T. goals must be relevant to the business. If the goals focus on a result that the business can't handle, the goal is irrelevant. For example, if your current website can't handle more referrals, you may want to rethink your goal to increase web referrals by 25%. Perhaps the goal becomes needing to identify and implement a new website solution within the next three months.

Time-based or Time-Bound - Goals must have a deadline or time-frame by which they should be achieved. Without that specific deadline, the goal becomes a moving target and unlikely to be reached.  If  you are looking to increase your website referrals by 25%, how you reach that goal will differ depending on whether you intend to do so in 3 months or in 3 years.

Want a REAL return on investment for your marketing strategies—in half the time?

Our S.M.A.R.T Marketing boot camp cuts through the whirlwind and the buzzwords to teach you strategies that get the results YOU need.

In just 2 days here’s some of what you will learn:

  • Five things the 1% do that the 99% don’t do

  • What it is that you are really selling

  • Tools to use to increase productivity and results

  • Create marketing traction by networking

  • Find clients where no one is looking

  • The map to get you into the 1%

Who should attend

You will benefit from this boot camp if you:

  • Are new to the home care marketing profession

  • Have recently been promoted to marketing

  • Need marketing skills for greater success

  • Seasoned professionals who want to trim and tone their marketing expertise


Edwin Peterson and Kira Anthofer are both national champions. They know what it takes to be the 1%. Come and learn from the champs!

California Home Care Resource - a service line of California Home Care Registry, Inc.

Call us today! 619-272-0422

Email the owner! edwin@homecarecompliance.com

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