Home Care Management Services


The Help You Need to Get Your Home Care Business Working Smart

Who We Are

Whether we are working with a seasoned home care organization wanting to take advantage of new strategies or a start-up owner getting ready to go launch your business, HOME CARE RESOURCE will help you move ahead. Our TrustedADVISERS are experts in helping home care businesses work smart by optimizing today’s best practice strategies.


We practice a high level of excellent customer service. We take extra measures by being involved and educated in local, state and national trends in the home care industry.


The TrustedADVISER team works closely with you to develop your goals with precision and clarity. We work together to help you create a comprehensive plan to make your goals happen. This applies to demands on how to operate a business day to day, as well as building up and implementing a sales and marketing plan.


We work together with the owners to regain the focus on the established business goals and prevent the development of self-destructive habits that could derail the home care organization’s success. This is done through regular scheduled communications (and the occasional unplanned) with a TrustedADVISERS.


We believe that every client has the potential to build a successful business and sales process. Each business owner’s unique personality combined with a supportive and structured process will bring success. We are guided by providing a true resource, knowing the pulse on the industry, and leadership through dedication of business success.

The Challenge

The competitive landscape is changing. With a rapidly aging U.S. population, and Americans living longer, the demand for home care, home health, hospice, and palliative care (home care) is on the rise. But so is competition for that business.

It’s not just the number of agencies— both independent and corporate—that’s increasing; it’s also the level of sophistication. More agencies are leveraging technology and sales processes to track sales, manage their workforce, and operate more efficiently as they deliver even better, more consistent quality.

Our Solution

Comprehensive consulting for the lifecycle of your home care business with our Profits and Performance Home Care Management Services.


We train leaders to become a trusted resource within their markets and to be a provider of choice. Along with more coordination and non-traditional partnerships along the care continuum; we are also seeing creative collaboration and new partnership models within home care providers.


With so many Home Care providers in the area, a business owner needs a system and process that sets them apart from the rest of the competitors in the market: Home Care Marketing and Solution-Selling is the answer.


Because a strategic plan establishes a direction for your business to take, it will help sharpen your focus in order to get there. Simplified Strategic Planning can help your organization develop the right goals and targets and help your staff, sales and marketing representatives focus their efforts into meeting them.


A focus on your most critical issues and opportunities:

  • Business strategy

  • Compliance with regulations

  • Operations

  • Policies and procedures

  • Referral development

  • Recruitment

  • Retention

  • Specialty service line development and such other services as defined by you


Operations process as well as Home Care Marketing and Solution-Selling system is what will set a home care agency apart from the rest of the competition.


And we assist and incorporate a Simplified Strategic Plan for your organization:

  • Define your core values

  • Determine your core focus

  • Develop your 10-year target

  • Create your 3-year picture

  • Set your 1-year strategies

  • Generate your quarterly targets


We utilize the Vision/Traction Organizer (VTO) and find it to be the most important document you’ll complete. It is a unique two-page template for organizing plans and forecasts the future of your home care company. Once completed, it acts as a time-management tool, helping you decide when to put into action each element of your strategy.


The VTO is unique because it organizes both the ‘vision’ component of your business and includes your plan to make that vision a reality. Unlike a business plan, bogged down in thousands of details, the VTO offers a mile high view of what needs to happen.

And we include Coaching and Consulting 1:1 scheduled web meetings. Nothing says more about success than a system of accountability and a coach being on your side. We know that constructive and creative support makes a difference in business success.

Package A – Foundation

We conduct a complete review and training of how to run and operate a Home Care Organization.

Package C – Foundation Plus

Foundation Plus includes everything in our Foundation Profits and Performance package.

Package B – Targeted Focus

Creating a Simplified Strategic Business Plan and one key area to build a stronger process.

Package D – Mock Inspection

One of our TrustedADVISERS arrives at your location and conducts a live inspection similar to a licensing agent.

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Why Us?

Kira Anthofer and Edwin Peterson are the leading TrustedADVISERS and professional coaches at HOME CARE RESOURCE

  • Kira brings with her over 30 years in operations and sales and marketing for multiple markets (the last 19 years in Senior Care) the number one take away to business success is to keep growing and push yourself out of “the box.” Kira was a licensed administration in assisting living communities for over 12 years. Kira is an active member of the San Diego Regional Home Care Council as well as a past president of the organization. Kira is the owner and president of Centinela Senior Solutions, Inc. a consulting, training and private care management firm based in San Diego, California. Kira gets fired up when others succeed!


  • Edwin has over 30 years of healthcare experience in operations; licensing; training; and sales and marketing. Within the last 15 years, Edwin’s focus is on home care, home health, and hospice. Edwin is an active member of the San Diego Regional Home Care Council as well as a past president of the organization. He is the founder and president of the California Home Care Registry, Inc. a consulting, coaching, & training firm based in La Jolla, California. Edwin gets fired up when others catch the Vision!