It's All About Profit & Performance


We understand that profitability holds the REAL key to success in the home care industry. While that seems self-evident, many home care professionals struggle with this issue, and often focus their efforts and resources exclusively on the sales side of the business equation.

At CA Home Care RESOURCE, we are here to help you evaluate your business, using our Profits and Performance Model™ that takes into account both sides of the business equation: building sales PLUS tightly managing operational costs.


Operations management is a critical component to profitability that many busy home care professionals, tend to overlook.

Whether you are a home care licensee, a home care designee, a home care administrator, or a manager of a home care team, we offer coaching, consulting and training services to boost your profits and get you on a path to sustainable success.


Using our intuitive, step-by-step approach, and our proven strategic and tactical tools, we help you plan for profit.

We believe that what gets measured, gets improved. At CA Home Care RESOURCE, we are continually developing processes and systems that allow you to easily measure, manage and maintain a highly profitable business.


Contact Us now to schedule a no-obligation appointment with one of our TrustedADVISERS. We are ready to help you expand your service-lines, diversify your revenue streams, increase your sales, trim and manage your operating costs and see your profits soar.



   Our coaching clients receive individual support to help achieve a unique & specific goal.

   Their goals can relate to sales, business, personal motivation, or even health and wellness.

   The CA Home Care RESOURCE TrustedADVISERS  guide clients using a process based on mentorship and accountability. 

   Reaching their unique & specific goal ultimately leads our clients toward improved productivity, creativity, and greater profitability.


Programs & Training

   Is there a service-line or revenue stream that would set you apart from the competition? 

   CA Home Care RESOURCE services can help you expand your knowledge or master a specific skill.

   Our TrustedADVISERS guide you through comprehensive service-line launch programs like:

and training materials covering topics like:

   Training services are available for licensees, designees, managers, sales professionals and franchises.

Business Graphs

Regulatory Solutions

   We’ll partner with you to develop the best regulatory pathway for your home care services, through every stage of its lifecycle.

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Kira Anthofer, TrustedADVISER
With over 30 years in operations and  sales and marketing for multiple markets (the last 15 years in Senior Care) the number one take away to business success is to keep growing and push yourself out of  “the box.” 
⦁    Kira gets fired up when others Succeed!     
⦁    Motto: “When we are in a place of Gratitude; we are also in a place of Receivership.”


Edwin Peterson, TrustedADVISER
Edwin has over 35 years of healthcare leadership experience, with the last 15 years focused on home care, home health, and hospice.  He is the founder and president of the California Home Care Registry, Inc. a consulting, coaching, & training firm based in La Jolla, California.
⦁    Edwin gets fired up when others catch the Vision!     
⦁    Motto: “Fear is the refusal to have an experience.”